Writing for Web: Interactive Stories

I was excited this week when I discovered my post would be about links.

A picture of young Link and adult Link from Zelda Ocarina of Time
Photo by: darklink1279

Not these Links, but these links:

AVGN Theme on The Legend of Zelda: Ocarina of Time

Links help make content more interactive and can often save you time by explaining something for you. The chapter is entitled Writing Nonlinear, Interactive Stories, and the focus is on managing content and link strategy.

Due to my recent work projects, I already knew a little about links and was surprised Felder did not explain how to add links to drive traffic on your site. The basics are all there, but I am going to add a few tips that will help with search engine optimization and increasing traffic on your site. That’s everyone’s end game, right?

Do:

  • Link to relevant information. Make sure what you are linking to fits in your article or story.
  • Write meaningful text for your links. This is especially important in SEO.
  • Use keywords in the link that are in your article or story headlines. This helps search engines find your content.
  • Try to keep users on your page instead of sending them elsewhere.
  • Open links in new windows. You want your readers to come back!
  • Keep the link text brief.
  • Test links periodically to ensure they are working and accurate.

Don’t:

  • Send your readers off site unless you need to, or bounce them all over the Internet.
  • Link long phrases or sentences.
  • Link a link. Be sure to write out what it is.
  • Explain your links. Good Web writing will allow you to work them into the copy.
  • Add shovelware. This is linking content from another medium such as a print product without customizing it for the Web.
  • Overdo it. Too many links will annoy your reader.
  • Make it a page-turner. A page-turner refers to a user having to scroll a lot or go to multiple pages for information.

Feel free to browse our Inspiration and Resources page for an example of how to use links in your copy. Most importantly, keep your reader in mind at all times, and ask yourself: Would you want to read the content on your site?

Columbus Voyage: Part 2

As promised, here is part 2 of the Columbus Voyage experiment. This one was my favorite, and I found it much easier to write. I felt a little darkness inside of me oozing out while typing this up. I hope you enjoy it, and as always, I welcome feedback. Have a great week!

One man believes he saw a monster. His name is Roberto Guzman. Guzman has since been detained due to our belief that he is a threat to the ship and crew. His account follows:
I was at the helm. Captain was giving orders, trying to save us from the storm and ourselves. I held the wheel, and used all my strength to keep it from losing control. The rain poured down on us; it burned my eyes. But I saw it. Through the waves, the rain, and the men running for their lives. I heard the scream, not from a man, but from the beast. I saw its claws. I felt its breath.
No one saw it coming. I couldn’t scream or warn anyone. I saw it circling our ship over and over again as we were tossed, trying to avoid overturning or losing any men. The clouds enveloped the ship, and lightning struck all around us, but in the shadows … Yes, in the shadows you could see the blackest of black of creatures looking for its next prey.
Its wings spread wide, but it was faster than the light from the sky. It knew I could see it. Its eyes, as big as the sun, glared at me as I struggled to speak, to tell them to take cover. The claws, easily as wide as our biggest man, stretched out wide. A tail, sleek and deadly hit the sails, ripping gaping holes in it, but everyone thinks it was the storm. Everyone but me.
I could hear its scream when the lightning came, but there was no color in the sky. It was a shadow monster. A monster you fear, one you cannot see. The smell of rotten fish and flesh emitted from it; it came up behind me, changing shape … getting smaller to get inside of me. I knew it was coming. The hair on my neck froze, and it was gone. It taunted me, telling and showing me I could not warn the others. There was no saving them. I begged, “Please spare me. I beg of you, do not take me.”
The storm ended. Whether it came with the beast or our prayers were answered, I do not know. It was over though, and we were safe, but I knew different. I knew it was looking for a victim; a beast like that doesn’t need food; it wants blood and only blood.
The men began celebrating and checking for their crew-mates. I pulled myself upright at the helm; captain came by and patted me on the back. “Good work, Guzman,” he said.
Good work, indeed. I heard someone tell Juan, Little Juan as we called him, to go up to the crow’s nest to check for rocks or land. We lost our bearings, but I knew we weren’t far from the mainlands. Our lady held up, and we would be able to repair any damage.
I peered up and saw Little Juan climbing up. I knew it was too late … I thought to scream out, to yell that it would come back, but no one would believe me. Many men have gone crazy in these waters and on these ships because our journeys are so long and sometimes treacherous. Little Juan was only supposed to be up there for a moment, just enough to make sure we weren’t damaged up top and to check our path was clear.
The night became even darker. Death was coming. The air became thick and heavy; it was like I steered us into a fog that we did not see coming. I couldn’t see my hands, the crew, the nest, nothing. The monster brought the fog; it wanted no one else to see it. No one could shoot it; it swooped in and took Little Juan before anyone could even hear his scream. I heard it though; I heard it in my mind. The beast was inside me; it knew I couldn’t fight it and was weak. It would spare me to use me again, to give away our location, and I would show it who was the weakest.
The air was cold as snow. It was its breath, and I could smell the dead souls in the air. I smelled the pain, the suffering, the loneliness … I smelled the rotting flesh. I saw a hump of a man lying on his side trying to protect himself from the monster, and I knew he saw it, too. His knees were up to his chin, and in the fog he could be confused with a pile of scraps. He would scream, but no one could hear him; he couldn’t warn Little Juan. In only a second, Little Juan was gone.
I relaxed my grip; it was over. I saw the fear in Little Juan’s eyes; he saw the giant claws and evil eyes. I saw the beast through his young eyes. He now knew death. The beast swooped in unseen and took what it wanted. It was hungry, hungry for fresh blood and rejuvenation. My weary arms felt strong again, and as the fog lifted Captain shouted for me to head north. I stood there in a daze and Captain grabbed my arm.
“Guzman! What happened to Little Juan? The men say he’s gone,” Captain said.
I replied, “The beast was hungry.”
“What are you going on about?” Captain asked.
“I saw the fear in his eyes. I felt the death on his breath. The monster took him.”
“What monster? No one has seen a monster,” Captain said.
“I am the monster.”

Columbus Voyage: Part 1

Break time! I want to use this week to share an experiment.

A friend and I were testing the waters to see if we could collaborate a series of horror/sci-fi stories about the Columbus voyages. The assignment was to use one situation and write two points of view, and we chose a flying beast for the monster. I admit, I am not a creative writer, so feel free to offer feedback and thoughts. I hope this will inspire you to branch out and write about something you have to research or write in a genre you are new to. This is the first of two, and don’t miss the second one on Monday!

It has been a quiet journey so far. That is until last night. The men say that a young man named Juan Lopez, also known as Little Juan, is missing. There are only a few accounts of what happened, but I spoke to Carlos Sanchez, a crewman aboard the Santa Maria. Here is his story…
The sea was angry. The skies were black as death itself, and the rain came crashing down on us with waves crashing around us from below. The ship rode the waves as best it could, but we fought to keep it afloat and stay on board. Men were running around everywhere. It seemed to go on for days. This storm was violent and enraged, and I knew we may lose our men. The sky lit up with revenge and roared like a hungry beast. We could barely hear our orders, and I thought it would never end.
I prayed. I asked God to spare the men and ship. Our journey was long, and we had much work to do. We needed every man we had for these travels.
Then my prayers were answered. The rain stopped, and the waves calmed. God heard my pleas and cries; He had a plan for us and our ship. We were safe again. But only for a moment.
Little Juan was missing. Some say he fell overboard during the storm. Others say he is hiding somewhere on the ship, but I know the creature took him. The creature no one could see. Men say I’m crazy, but I must tell you what happened. I have nothing to hide, and I know we are in danger.
After the storm, the waters were calm and Little Juan climbed in the crow’s nest to make sure the ship was in a path free of rocks or land. He was keeping a watchful eye and only supposed to be up there a short time. The few of us who were left working were watching him while cleaning after surviving the raging waters.
With no warning it became very cold. I could feel the sweat on my brow freeze as the night became silent. It was as if I had gone deaf; there was no sound, not even the sails or the creaks of the ship. I looked at Little Juan, and he looked as frozen as an iceberg. His eyes were wide with fear.
We all stood still, feeling as if death had wrapped its cold hands around our necks. I couldn’t breathe. I tried to, but the air hurt going in my mouth. I clutched the cross that hangs around my neck. I heard something in the distance, something that sounded like a person in unbearable pain. It was a faint scream; maybe a cry. Whatever it was, it wasn’t coming from our ship. It was coming from the sky.
The night sky rose open above us, and we could see as far as our eyes would allow. There was a loud crash of noise. It wasn’t a noise I have ever heard; it was so monstrous that even nature herself would tremble. It was the noise of something angry, something hungry. Something hungry for a soul.
It was the sound of the devil itself. With the rumble, we sailed into a great fog. It came out of nowhere!
I was pouring in sweat, but my hands were so frozen they could barely move. My filthy hands glowed white with fear. I began to pray again. Something evil was coming, and it was coming fast. Most of the crew was below, so the few of us left laid there on the deck cowering for mercy. I could no longer see anything; the air was so thick I just laid there holding my legs close to me praying that we wouldn’t be lost to the sea.
I worried about Little Juan. I never saw him come down, and it all happened so fast. I felt rage in the air; a kind of evil only a man knows. I know I heard a scream from the distance, but I never saw him fall or the demon that took him. He was gone. I shouted for him, but no one could hear my cries; I couldn’t hear my own screams.
The fog began to clear, and I knew it was over. Fear consumed me, and I looked myself up and down to make sure I was not missing anything. My legs, as numb as they were, were still there. My cross was imprinted into my hand. I slowly picked myself up and looked around. We were all confused. My body hurt from the cold.
I asked if anyone was hurt; everyone seemed like they were dead. I looked up to the nest, and Little Juan was gone. I yelled for him. We searched what we could. Other men came up and asked what happened. Panic set into some, but some don’t even remember him being in the crow’s nest, but he was there. He was supposed to come down. He wasn’t supposed to be the sacrifice.

For extra fun check out this Cinemassacre video for The Giant Claw, which I kept in mind while writing these stories.

Writing for Web – Adding Sound

Have you ever visited a site and music immediately began playing? I don’t know how you feel when that happens, but I hate it. I will go back and visit another site, or quickly grab the info I need and bail.

I was afraid this chapter would be dry with technical language or encourage the idea of using sound upon entering your site. However, I found that the same rule applies with sound as it does with images and movement: sound needs to have a purpose and move the story along.

Felder does a good job of explaining the process for adding sound — from idea creation to recording tips. She even explains how to create a pop filter to get rid of those nasty pops and cracks from microphones to use during podcasts.

This week instead of summarizing the chapter, I want to share a Korean ghost story. This story correctly incorporates images, movements, and sound.

The comic is imaginative, beautiful, and creepy. I have seen it several times and am still uneasy every time I read it. It is one of my favorite stories I have read recently, and you will notice everything I have discussed in the last few weeks applies. This is a great example of what to do and how to do it well.

This story is a webtoon, which is an animated comic strip that is available online. I warn you, this webtoon is not for the faint of heart. If you do not like scary things or are not an adult, I would proceed with caution. If you don’t believe me, check out their warning before you read it. I hope you enjoy it as much as I do!

Bongcheon-Dong Ghost (by Horang)

Writing for Web – Adding Motion and Video

Until this post, I had never created a Power Point presentation.

When I was in college, Power Point was just making its way to projector screens everywhere, and I preferred a more hands-on approach. I only gave a few presentations, and I liked to use music and handouts so people didn’t have to take notes. There were only a few students who used a Power Point, and I was amazed at their project.

Chapter 4 discusses adding motion to your posts in the forms of video, slideshows, animation, motion graphics and software simulation. This chapter was easy to understand and read through without being overly technical or making the reader have too many “Oh…” moments. There is a lot of important information in this chapter, and Felder recommends lots of tips for effectively adding motion to your writing.

Here are the important tips to remember about motion in your posts:

  • Know what you want to say. Write a script, make a story board, or simply brain storm ideas on post its or napkins.
  • Have a beginning, middle, and end.
  • Keep it short and simple.
  • Think of your audience. What do they want to see? How can you make it interesting? Is it fun?
  • Ask for feedback, and take constructive criticism while remembering you make the final decision.

With these items in mind, I created a quick Power Point slideshow of the people behind Revenant Publications. I hope you enjoy my first attempt at a Power Point, and feel free to leave comments in the reply section below!

Revenant Publications Power Point

Writing for Web: Working with Images

I love pictures. You can capture some of the most beautiful moments and powerful feelings through a camera lens. In Chapter 4, Felder explains the dos and don’ts of using images in your Web writing and applies the same rules as writing. Images need clarity, meaning, and spark.

Before adding images to your writing ask yourself these questions to ensure you are making the right choice:

  1. What does the image to your reader?
  2. Is the message clear, or does it have mixed meaning?
  3. What is the tone and and mood of the image? How does it make you feel?
  4. Is the image simple, or are there too many things happening or in the background?
  5. Will this image alienate anyone in your audience?

Running through this checklist will help you pick the best images for your writing, whether they are pictures, graphs, clip art, illustrations, etc. The most interesting tip I learned was images with embedded text (text on the image) do not translate into ALT text. The ALT text is actually disabled, which means people with poor Internet connections or blind Internet users will not be able to hear or receive the image in any way.

This week’s assignment is to tell a story using one image and words. Once you read mine, try writing your own using just one image and see how creative you can be. It’s a good warm up if you’re into creative writing.

True Independence

I sat down in the seat and melted into the warm black leather. The salesman started the engine, and my heart raced at the rev and slight vibration of the engine. We backed out of the parking lot and headed down the street.

He told me how well it drove, how nicely it handled, and how tight the steering was. All I thought was I cannot wait to learn to drive this car. This perfect, black two-seater that I promised myself after I graduated from college. There was one problem: it was a six-speed manual and I didn’t know how to drive one.

Later that night, I tossed and turned in bed. I barely made enough to pay my regular bills, but I wanted that sports car. I wanted something that was mine, something I could pay for and show off. It wasn’t practical, but the desire to own it was an itch I could not scratch.

The next day, a friend went with me to sign the papers. I decided I could afford it and would find a way to make it work even though I had a family. When the papers were signed, I hopped in my Cavalier while my friend drove my new car, and I followed behind it to my house.

The black Nissan 350Z purchased after college graduation.
The 350Z one year after signing the papers. I love the way the sun glistened on the paint that day.

After two long weeks, and a lot of frustration, I learned to drive the car. Over the next year, I became more confident and made slight modifications to it. It was the most expensive thing I had ever bought myself, and it was the first thing that was truly mine. I was the only one on the title, and I was the only one who paid the note.

Now, five years later, it’s mine. It is my baby batmobile, my Z baby, and still a symbol of my independence as a hard working, strong woman. I am judged because it isn’t a family car, and I still do not care. I will drive this 350Z, revving and launching whenever I can, until it cannot go anymore.

This is not just a car. It’s a promise to myself that I can do anything I set my mind to; I have and will continue to succeed.