Writing for Web: Take a Break

It’ll still be there tomorrow.

I say this a dozen times a week to myself, co-workers, and friends when I see us running ourselves into the ground for work. Unlike most people, I love to work. However, you have to know when to shut the computer down, leave the office or house, and go have a life.

This week’s chapter discusses the revision process and includes a very important step: taking a break.

It’s very easy to let work consume us, especially if we’re excited about the project or obsessed with deadlines. When you’re writing, you have to know when to take a break or put the first draft down for a few days. Felder recommends these tips, and I added my secrets, too:

  • Watch a movie, good or bad. Sometimes a bad movie is just as good because you can tear it apart or make fun of it. Slasher movies are great for this. Reruns of your favorite shows are an option as well because they can make you laugh, cry, or reignite excitement.
  • Soak in a bubble bath. Relaxation can do wonders for your mind and body.
  • Pick a hobby. Hobbies are great for releasing stress and taking your mind off of your project. A good workout has the same effect and keeps you healthy.
  • Call or hang out with friends, but don’t talk about your writing. Just enjoy good company and maybe a drink.
  • Immerse yourself in nature. Stop for a moment and literally smell the roses, watch the sunset or moon, and wish upon a shooting star.

How do you decide what changes need to be made?

Once you are refreshed and ready, it’s time to rewrite. Felder’s tips for changing your perspective are very helpful, and I was surprised by her ideas. For the full list, check out Chapter 13.

  • Zoom in or out of your document. This either forces you to focus on one scene or the big picture.
  • Print a hard copy and read the entire thing from beginning to end. You don’t have to do this in one sitting; treat it like a magazine or book. Look for plot holes, confusing sections, and flow.
  • Read it aloud. You will hear how it sounds and decide if it drags or doesn’t make sense. I do this with every manuscript I read, and I recommend every author do this on their own before every giving it to an editor. Especially the dialogue.
  • Let someone else read it. Most of us do not like criticism, but if you are going to put your stuff out there, get used to it. Take the feedback gracefully, keep your negative attitude to yourself, and take suggestions seriously. The person who reads it is only trying to make it better.

This was one of my favorite chapters because it covered things that are as important as all the technical writing stuff. You must take care of yourself before you can do anything else. Stepping away for an allotted time will not only make your work better, it makes you better.

What do you do to take a break from work or writing? Share your tips!

Need a two-minute break, check out tough-guy Dean from Supernatural.

Writing for Web: Blogging — Time and Readership

Last week I discussed how to start your blog or website. This week I want to talk about how to keep it going and build a fan base who will follow your content. There’s one thing you must be in order for your site to succeed: loyal.

Loyal: adj., (3) faithful to a cause, ideal, custom, institution, or product

(Source: Merriam-Webster.com)

In order for a blog or site to succeed, contributors must be loyal to their content, fans, and themselves. If you decide to write, you must commit to the cause – whether it’s to make a name for yourself or share your creativity with the world – writers must put in the time and effort.

Felder recommends challenging yourself to stick to a schedule. When RevPub started, we decided we would each do a post a week, make it the best we could, and have fun. Whether it’s a post a week or a post a day, a schedule will help you find and make time to add content.

Building a Fan Base

One you’ve created a topic list and set a schedule, how do you build a fan base? Here are some tips from the book and a few others we recommend:

  • Be a credible source. One new tip: don’t overload your writing with keywords. If you write naturally, your keywords will be there.
  • Keep content fresh. Don’t reuse your content. If you run out of ideas, try writing exercises or guest bloggers.
  • Include a bio with photos. Your readers want to know who you are, so tailor your bios and photos to the type of page you want.
  • Have an About page. What is your site about and what are you trying to accomplish?
  • Encourage feedback and comments. Negative or positive, comments help you gauge your readers, make improvements, and get people talking.
  • Be passionate. Give 100 percent every time you post. Use your passions to fuel your creativity, or keep an open mind so you find new ones. The results are up to you.
  • Use social media. Facebook, Twitter, LinkedIn, Pintrest, etc.; it doesn’t matter. I suggest starting with one, and as your site grows and you make more time, take on more social media platforms. You may even find people who will help you push out your content.
  • Talk about your site with peers, coworkers, and family. The support we receive is overwhelming, and I learned this is just as effective as social media. People can see your excitement and thrive off of it.
  • And most importantly, commit. Make a commitment to yourself and your readers to make each post as awesome as it can be. The Avengers grossed $1.5 billion this year, and at one point, that was just an idea. Loyalty can go a long way.

I learned a lot from chapter 12, and I look forward improving our site and adding a new category, which will premier this month. What do you think? Is there anything you would like to see on RevenantPublications.com?

Writing for Web: Blogging – Getting Started

“Everyone who’s ever taken a shower has had an idea. It’s the person who gets out of the shower, dries off and does something about it who makes a difference.” – Nolan Bushnell

So, you’re in the shower and you think, “Wouldn’t it be cool to start a blog or website?” The answer is yes. It is very cool and totally doable with the tools and technology available.

This week’s chapter is all about blogging, but I would like to add a little spin. Let’s talk muse, too.

Felder gives some great ideas for getting started. The first decision to make is what to write about? Some questions you can ask yourself are:

What makes you mad?

What makes you smile?

What hobbies do you enjoy?

What is your passion?

Is there a topic you can talk about for hours?

What do you want to learn more about?

Now take those questions and pick a topic. Then decide if you can write a lot of content about it. If not, expand your topic. For example, if you like haunted houses you may want to extend that to all places haunted, which may include lighthouses, castles, asylums, prisons, etc.

Make a list of topics (these will later be blog posts). Write them down for as long as you can, and always keep a pen and paper handy. A friend gave out a tiny composition book during a blog session a couple of years ago, and it is still in my purse just in case.

We at RevPub like to have a stockpile of ideas too because sometimes you just don’t feel creative or want to work a lot on something. In those instances, what should you do? Here’s where the muse comes in.

 The Muse

Muse: The source of your inspiration that gives you new ideas and topics.

Most people have something that inspires them. It can be a child, job, lifelong dream or goal, best friend, or successful people in the world. It doesn’t matter what your muse is or how you find it; the important thing is to find it, hold onto it, and let it guide you.

If you feel your muse has abandoned you, don’t worry. Felder suggests taking a walk, listening to music, aromatherapy, and even eating chocolate. Other strategies I found are TV shows like Shark Tank and Supernatural, yoga, and hanging out with people who have similar interests. In fact, most of my Writing for Web posts are done with a horror movie in the background. All of these can get your mind moving in the right direction, so just pick what works for you and go with it!

Now that you have a category and topics, it’s time to research a little. Felder advises looking at other sites and blogs about similar topics, making notes about what you like and don’t like, and deciding how to make yours better. This is an interesting exercise and allows you to improve your writing and style before you write your first post.

With all those in mind, get started. Pick a site to blog on – WordPress and Blogger are both free and very popular. Be sure to check in next week when we’ll discuss scheduling, content, and readership.

In the meantime, tell us this: what is your muse? Do you have tips for others on how to find inspiration?

Writing for Web: Instructions and Processes

Have you ever put an entertainment center together? What about watched a YouTube video of how to do something? Or maybe you like to try new recipes?

If you have done any of the above, you followed instructions. This week’s chapter is about writing instructions and process, and how to do so effectively. Felder explains the dos and don’ts, and this is a longer chapter, so I encourage those who want the full scoop to buy Writing for the Web.

How to Write Instructions and Processes

1. Determine who your audience is and what materials they need.

2. Write an introduction to your project. Felder suggests an overview, summary or anecdote.

3. Use numbers to write a step-by-step process for the task. I find doing the process while writing it helps you avoid missing steps, and you are testing your process. That’s multitasking!

4. Write a conclusion. Felder encourages ending on a positive note with a fun sentence or anecdote.

5. Proofread your instructions. (You knew I would make that a step).

6. Should you add photos, screen shots, or video to explain your process? Visuals are great additions.

7. Pull it all together, and have someone else test it.

8. Revise as needed.

9. Upload and publish.

10. Ta-da! You have successfully written a process.

Process writing is my favorite type of writing, and I have written them for years. I love the feeling when someone goes through the process, takes notes, and uses it as a reference. That is what I get out of writing.

Tips for Writing Instructions and Processes

Now that you know how to write a process, let’s go through the dos and don’ts.

  • Keep it simple. Use simple language and familiar terms tailored to your audience.
  • Don’t preach or lecture. This is important with video and audio, too. Give your instructions some life.
  • Learn the different learning styles. This helps you cater to your readers, and will help you decide what to add.
  • Use commands and be straightforward. Don’t worry about being bossy; you’re there to help.
  • Don’t over or under explain. Your audience doesn’t need every single step, so stick to major steps. During testing, you can adjust the process accordingly.
  • Break up lengthy steps. Don’t put more than one step in a numbered item. A lot of people do not read ahead, so too much information may frustrate them.
  • Have fun! If you have fun writing it, your audience will enjoy reading it.

Felder discusses other tips, but many of these are writing rules in other chapters. Writing instructions and processes are great ways to practice writing, too.

Now it’s your turn. What is your favorite thing to write about? Could you turn it into a process or instructions?

Writing for Web: Rhetorical Modes

Have you ever heard the phrase, “Write what you know?” Well, let’s challenge that advice. What’s wrong with researching something you don’t know and writing to learn about it and teach others? The important question is: What is your goal?

Chapter 10 discusses rhetorical modes: narration, description, explanation, and argument. These ancient ideas have worked for centuries, but how do you apply it to 20th-century Web writing? It is true that most writing crosses over into several modes, but practicing them separately will give you a better understanding of how they work and how they are effective.

In chapter 10, Felder repeats a lot of ideas from previous chapters, so it’s a little redundant. A better way to present this information is to define what your goal is, and use the rhetorical modes in order to accomplish that goal. If you’re not sure where to start, try these ideas from the chapter:

Narration – Tell the reader what happened. This is great for personal experiences, and try with who, what, where, why, and how?

Description – This mode explains how something happened. These are the nitty-gritty details that can either bore your readers or keep them wanting more. There is a fine line, so make sure you find a happy medium.

Explanation – This makes your writing easier to understand. This mode is more common in explaining processes, cause and effect, and used to compare and contrast ideas. Think simple. Your readers will understand your ideas and find you more credible.

Argument – Who doesn’t love a good debate? Whether it’s a political debate or an argument written for entertainment or discussion, arguments get people talking. Use this mode to persuade your audience to think on their own or side with a particular viewpoint.

Point of View

Another important topic in this chapter is Point of View. POV is very important, but not for reasons you may think. For example, have you noticed this post is written in second person? If so, kudos. If not, it’s no big deal because many people do not pay that close attention.

The important thing is consistency. If you bounce between I, you, and he/she, you will irritate your readers and lose their attention. Here’s a cheat sheet:

First person = I, me, we, our, etc.

Second person = you (Yes, I am writing to you the reader)

Third person = he, she, they, them, etc.

So, before you try only writing what you know, try a topic you know nothing about. Some ideas could be fly fishing, biotechnology, BASE jumping, fashion, teen movies, auto mechanics, sea dragons. Then choose your mode(s) and point of view, and see what happens! You will learn something new and teach someone else through your writing exercise.

And remember, it’s not what you know, it’s what you’re willing to learn.

What I Learned from Independence Day

Inspiration hit again this weekend as I came across a movie I cannot resist watching: Independence Day. I have seen this movie dozens of times, and it gets better, and worse in some cases, every time.

I realized during this viewing that Independence Day was my first alien invasion film. It was my first “aliens are not our our friends and will kick our ass” Sci-Fi movie.

A lot of people may scoff because I had not yet seen classics like Alien, War of the Worlds, or Invasion of the Body Snatchers, but I loved slasher films and Pulp Fiction more than anything at that age. Independence Day actually inspired me to watch the other alien movies.

I remember seeing Independence Day and being mesmerized by the shots, the White House being destroyed, and it was during this movie I came to love Will Smith.

So, for a fun Sunday read, here’s what I learned and loved about Independence Day.

1. Special effects could look real. This movie sucked me in from the first strike to the final escape from the mothership. After the first assault, there was something so disturbing and admittedly cool the Statue of Liberty laying face down in the ocean. The effects were not over-the-top or goofy; they were almost too believable. I guess that’s what earned Independence Day an Oscar in 1997 for Best Effects, Visual Effects.

The Statue of Liberty lies face down in the ocean after the alien attack.
Photo courtesy of Pop Culture Ninja

2. Will Smith was awesome. I watched Fresh Prince with everyone else, but it wasn’t until this movie that I appreciated his smart/bad ass side. He punched an alien after taking it down and talked trash to it. You don’t get much cooler than that.

3. Bill Pullman is not a very good actor. No offense, I love him in this movie and While You Were Sleeping, but he forces emotion. The script was well written, but Pullman did not bring me to tears or make me pull for human survival. I love watching him, but I am convinced it’s his eyes and smile.

4. The world needs heroes. In this movie, there were regular people doing amazing things for survival. Who could forget Russell (Randy Quaid) telling his kids he loved them as he helped save the planet? Or Jasmine (Vivica Fox) trying to get her crew, including the First Lady, to safety? In an alien invasion, there are no super heroes, only real people.

5. Jeff Goldblum made being a computer geek cool. I wanted to block cell calls, decode weird signals, and help save the world. The Smith-Goldblum team was movie magic as they raced off to to the mothership.

6. Not all aliens are like E.T. These aliens were intelligent, huge, well defended, and not playing around. They were not cute, would use your body to take the planet, and they did not care. This movie showed with enough fire power, a city could be destroyed in a matter of minutes.

So, what do you think? Where does Independence Day rank on your list of Sci-Fi alien movies? It may not be a Sci-Fi/horror movie, but it’s a good action flick that makes you realize we’re not as tough as we think.